Bulk email service review how to#

Transactional email delivery speed is measured in seconds.

That’s much lower than the 70% open rates that are typical for password reset emails (a type of transactional email). Marketing emails have lower engagement rates. Average open rates for promotional campaigns hover between 10-20%.There are some differences to note between these types of email: What's the difference between marketing and transactional emails? # A marketing email would be anything a customer did not specifically trigger: for example, a weekly newsletter, a promotional offer, or an announcement about your site's recent updates. A welcome email after someone signs up, an alert email a customer has set up in your app, an invoice email, and a comment notification all qualify as transactional emails.Ī marketing email (also called a broadcast, promotional, commercial, or bulk email) is an email that is sent to a list of contacts, with the same content, and is not triggered by an event. Transactional emails are emails triggered by an individual customer's action. You can lump most email messages into two camps: marketing and transactional, which differ in a few substantial ways-specifically, the trigger behind the email getting delivered in the first place, and the number of people who receive it (one vs.

Bulk email service review how to#

Why and how to separate marketing and transactional emails.Let's answer those questions once and for all, so you can check this best practice off your list and focus on your next great idea. Chances are you’ve heard the advice that you need to “separate your transactional and marketing email.” But what does it mean to separate your emails? Which emails qualify for separation? And what's the difference between transactional and marketing emails anyway?